COMPETITIVE ATHLETES WHO AIM TO GO ELITE PRO...
Introducing Elite Athlete Mindset Program
From Talented Performer
to ELITE PLAYER
Train your brain and go pro with Baxter Holt.
Unlock the mental game that sets elite athletes apart in just 12 WEEKS
Freezing under pressure. Confidence shattered after one bad game. The constant replay of mistakes. Always feeling like you should be better, but stuck in your own head.
That ends here.
In 3 MONTHS, master the mindset used by TOP ATHLETES to stay focused, confident, and unstoppable—on and off the field.
Integrity
Honest coaching. Real growth.
Mental Mastery
Clarity, confidence, and control under pressure.
Excelence
Elite tools. Proven results.
The Elite Athlete Mindset Program combines:
1-on-1 Coaching
Work privately with Baxter in six personalized coaching sessions. Ask questions and get tailored strategies, reflect on recent performances, and build a mental game plan that aligns with your goals. Valued at $900.
2 Group Strategy Sessions
Connect with like-minded athletes in two exclusive live workshops led by Baxter Holt. Valued at $200
Mindset Fitness Program
A complete system of training, tools, and mindset strategies you’ll use for years to come. Also with bite-sized video lessons, weekly exercises and guided reflections and lifetime-level tools you’ll use long after the course ends. Valued at $650
💸 Total Value: $1,750
Your Investment:
$1,120 + GST
100% Online. 12 Weeks. Serious Results.
The Elite Athlete Mindset Program combines:
1-on-1 Coaching
Work privately with Baxter in six personalized coaching sessions. Ask questions and get tailored strategies, reflect on recent performances, and build a mental game plan that aligns with your goals. Valued at $900.
Mindset Fitness Program
A complete system of training, tools, and mindset strategies you’ll use for years to come. Also with bite-sized video lessons, weekly exercises and guided reflections and lifetime-level tools you’ll use long after the course ends. Valued at $650.
2 Group Strategy Sessions
Connect with like-minded athletes in two exclusive live workshops led by Baxter Holt. Valued at $200.
💸 Total Value: $1,750
100% Online. 12 Weeks. Serious Results.
WHAT'S HOLDING YOU BACK FROM GOING PRO?
You already train harder than most. You sacrifice time, money, and comfort for your dream — to play professionally.
But something’s still holding you back:
Freezing in high-pressure moments
Confidence that disappears after one bad performance
Overthinking and replaying mistakes
Struggling to stay focused on what matters
A constant feeling that you should be performing better
THE TRUTH?
You don’t need to train harder — you need to train smarter.
Most athletes never reach the next level not because they lack talent…
But because they never train their mind like they train their body.
Introducing... The Elite Athlete Mindset Program
Introducing...
The Elite Athlete
Mindset Program
Train the most important part of your game — your mind.
To help serious athletes train the most important part of their game — their mind — Prime Mind Coaching has partnered with professional cricketer and psychology graduate (soon) Baxter Holt to deliver a program specifically designed for those who want to compete at the highest level.
This is not a theory-based course. This is a high-impact coaching experience led by someone who has:
Played professionally for 7+ years
Studied psychology and performance science
Lived the pressure, setbacks, and expectations of elite sport
Turned that into a repeatable system that aspiring professionals can use today
The Professional Mindset Program combines:
1-on-1 coaching
On-demand mental fitness training
Group strategy sessions
Practical performance tools
📍 100% Online. 12 Weeks. Serious Results.
What our students are saying...
"Gave me strategies to build confidence and consistency."
— Elise Noble
"PMC no doubt equipped me with number of skills."
— Hayden Lindsay
“Confidence, clarity, and resilience aren’t talents — they’re trained habits. And they’re what separates future pros from the rest.”
What You'll Unlock
Confidence That Stays with You
Perform without fear, even when everything’s on the line
Stop riding the emotional rollercoaster of wins and losses
Build the internal belief system needed for pro-level success
Mental Clarity & Laser Focus
Tune out distractions and overthinking
Stay composed and sharp in high-pressure situations
Make smarter, faster decisions in competition
Clarity, Identity & Purpose
Know exactly who you are as an athlete
Define what success looks like for you
Build a mental framework that supports your long-term goals — not just short-term wins
Emotional Resilience & Mental Recovery
Bounce back quickly after mistakes or poor performances
Train your nervous system to stay calm under fire
Build grit, discipline, and long-term emotional stamina
High-Performance Routines & Tools
Create daily mental habits that support peak performance
Use pre-competition and post-performance mental resets
Structure your week like a professional — mentally and physically
A Pro-Level Mindset — Built to Last
Whether you're preparing for your next trial, a big season, or a career leap, this program gives you the mindset toolkit most athletes wish they had sooner. You won’t just think differently, you’ll perform differently.
What You'll Unlock
Confidence That Stays with You
Perform without fear, even when everything’s on the line
Stop riding the emotional rollercoaster of wins and losses
Build the internal belief system needed for pro-level success
Mental Clarity & Laser Focus
Tune out distractions and overthinking
Stay composed and sharp in high-pressure situations
Make smarter, faster decisions in competition
Clarity, Identity & Purpose
Know exactly who you are as an athlete
Define what success looks like for you
Build a mental framework that supports your long-term goals — not just short-term wins
Emotional Resilience & Mental Recovery
Bounce back quickly after mistakes or poor performances
Train your nervous system to stay calm under fire
Build grit, discipline, and long-term emotional stamina
High-Performance Routines & Tools
Create daily mental habits that support peak performance
Use pre-competition and post-performance mental resets
Structure your week like a professional — mentally and physically
A Pro-Level Mindset — Built to Last
Whether you're preparing for your next trial, a big season, or a career leap, this program gives you the mindset toolkit most athletes wish they had sooner. You won’t just think differently, you’ll perform differently.
BAXTER HOLT
Professional Cricketer | Mindset Mentor | Psychology Grad (soon)
Baxter Holt is not your average coach.
He’s spent the past 7 years playing professional cricket, competing on some of Australia’s biggest stages. As a wicketkeeper-batsman, Baxter knows exactly what it’s like to be in the pressure seat — performing in front of crowds, selectors, and cameras, where one moment can define your career.
But Baxter didn’t stop at the physical side of performance. Alongside his sporting journey, he pursued a Bachelor of Psychology, and is now on the cusp of graduating — with just one subject left to complete. Why? Because he knows that what separates good athletes from great ones isn’t just skill…
It's the mindset.
Baxter brings a rare combination to this program:
The lived experience of training, performing, failing, and bouncing back in elite sport
The academic knowledge of how the brain, behaviour, and emotional regulation really work
The authentic voice of someone still on the journey — relatable, not removed
He’s walked the same path as many of the athletes joining this program. That’s what makes him different; he’s relatable, real, and trained to help.
Image Editorial Credit: WA Cricket / wacricket.com.au
Image Editorial Credit: Baxter Holt / baxterholt.com.au
Why Baxter?
For 7+ years, Baxter has played on some of Australia’s biggest cricket stages. He’s felt the pressure. The doubt. The highs and the heartbreak. Instead of letting it break him — he studied it.
Today, he blends the real-life experience of elite sport with science-backed mental training to help athletes like you perform when it matters.
Baxter:
Played Professionally
Studied Psychology
Trained Through Setbacks
Still on the Journey — Just Like You
This isn’t a guru.
This is a grounded, driven athlete who knows how to help you upgrade your mindset — because he’s done it himself.
BAXTER HOLT
Professional Cricketer | Mindset Mentor | Psychology Grad (soon)
Image Editorial Credit: WA Cricket / wacricket.com.au
Baxter Holt is not your average coach.
He’s spent the past 7 years playing professional cricket, competing on some of Australia’s biggest stages. As a wicketkeeper-batsman, Baxter knows exactly what it’s like to be in the pressure seat — performing in front of crowds, selectors, and cameras, where one moment can define your career.
But Baxter didn’t stop at the physical side of performance. Alongside his sporting journey, he pursued a Bachelor of Psychology, and is now on the cusp of graduating — with just one subject left to complete. Why? Because he knows that what separates good athletes from great ones isn’t just skill…
It's the mindset.
Baxter brings a rare combination to this program:
The lived experience of training, performing, failing, and bouncing back in elite sport
The academic knowledge of how the brain, behaviour, and emotional regulation really work
The authentic voice of someone still on the journey — relatable, not removed
He’s walked the same path as many of the athletes joining this program. That’s what makes him different; he’s relatable, real, and trained to help.
For 7+ years, Baxter has played on some of Australia’s biggest cricket stages. He’s felt the pressure. The doubt. The highs and the heartbreak. Instead of letting it break him — he studied it.
Today, he blends the real-life experience of elite sport with science-backed mental training to help athletes like you perform when it matters.
Baxter:
Played Professionally
Studied Psychology
Trained Through Setbacks
Still on the Journey — Just Like You
This isn’t a guru.
This is a grounded, driven athlete who knows how to help you upgrade your mindset — because he’s done it himself.
Built For Athletes Who Want More Than Just Motivation
This program is for those who are:
15+ and serious about going pro
Competing at a high level (club, state, national)
Committed to their sport and willing to grow
Ready to level up their mindset, not just their physical game
Coachable, reflective, and focused on long-term results
🚫 This is NOT for:
Recreational or social athletes
People not actively training or competing
Anyone looking for shortcuts
Athletes who aren’t ready to be challenged or do the inner work
If you’re showing up just to “tick a box,” this isn’t for you. But if you’re serious about going pro and ready to do what most athletes won’t — this is your edge.
Built For Athletes Who Want More Than Just Motivation
This program is for those who are:
15+ and serious about going pro
Competing at a high level (club, state, national)
Committed to their sport and willing to grow
Ready to level up their mindset, not just their physical game
Coachable, reflective, and focused on long-term results
🚫 This is NOT for:
Recreational or social athletes
People not actively training or competing
Anyone looking for shortcuts
Athletes who aren’t ready to be challenged or do the inner work
If you’re showing up just to “tick a box,” this isn’t for you. But if you’re serious about going pro and ready to do what most athletes won’t — this is your edge.
By the end of this program, you won’t just think like an elite athlete — you’ll live it and perform through it.
You’ll walk away with:
Unshakable confidence — perform at your best, even under pressure
Rapid recovery tools — bounce back from setbacks with mental agility
Laser-like focus — cut through distractions and stay locked in
Self-awareness — understand your habits, thought patterns, and triggers
Elite routines — build proven mental habits used by top performers
Resilient mindset — thrive not just in sport, but in every area of life
This isn’t just about playing better — it’s about becoming mentally unstoppable.
What’s This Investment Really Worth?
6 Private Coaching Sessions via Zoom
Valued at $900
Work privately with Baxter in six 30-minute personalized coaching sessions. These aren’t lectures — they’re live, interactive calls where you’ll deep-dive into your mindset, talk through your specific challenges, and get expert-level support from someone who’s played professionally and studied performance psychology.
🔹 Ask questions and get tailored strategies
🔹 Reflect on recent performances
🔹 Build a mental game plan that aligns with your goals
The 12-week Mental Fitness Program
Valued at $650
A complete system of training, tools, and mindset strategies you’ll use for years to come.
Weeks 1–8: Mindset Fitness Training.
Weeks 9-10: Performance Nutrition.
Weeks 11-12: Body Ready for Performance.
Also with:
🔹 Bite-sized video lessons
🔹 Weekly exercises and guided reflections
🔹 Lifetime-level tools you’ll use long after the course ends
🔹12 months of access — revisit anytime throughout your season
2 Live Group Workshops via Zoom
Valued at $200
Connect with like-minded athletes in two exclusive live workshops. Baxter will lead deep dives on high-level performance topics, answer your questions, and guide group discussions so you can learn from others walking the same path.
💸 Total Value: $1,750
Your Investment: $1,120 + GST
This is less than $100/week to develop a mindset that lasts a lifetime.
What’s This Investment Really Worth?
6 Private Coaching Sessions via Zoom
Valued at $900
Work privately with Baxter in six personalized coaching sessions. These aren’t lectures — they’re live, interactive calls where you’ll deep-dive into your mindset, talk through your specific challenges, and get expert-level support from someone who’s played professionally and studied performance psychology.
🔹 Ask questions and get tailored strategies
🔹 Reflect on recent performances
🔹 Build a mental game plan that aligns with your goals
The 12-week Mental Fitness Program
Valued at $650
A complete system of training, tools, and mindset strategies you’ll use for years to come.
Weeks 1–8: Mindset Fitness Training.
Weeks 9-10: Performance Nutrition.
Weeks 11-12: Body Ready for Performance.
Also with:
🔹 Bite-sized video lessons
🔹 Weekly exercises and guided reflections
🔹 Lifetime-level tools you’ll use long after the course ends
🔹12 months of access — revisit anytime throughout your season
2 Live Group Workshops via Zoom
Valued at $200
Connect with like-minded athletes in two exclusive live workshops. Baxter will lead deep dives on high-level performance topics, answer your questions, and guide group discussions so you can learn from others walking the same path.
💸 Total Value: $1,750
Your Investment: $1,120 + GST
This is less than $100/week to develop a mindset that lasts a lifetime.
Starts on June 16 2025
TESTIMONIALS
They are also saying...
"Highly recommended"
"The Mental Skills Program helped me develop a process and mindset that ensures I can execute my physical skills in pressure situations. Highly recommended for any sportsperson wanting to understand their game and take it to the next level."
— Hayden Lindsay
"One of the best tools."
"Prime Mind Coaching is the best mental health and mental strategy program I have found within sport. I learned all about dealing with failure and how to push past your mental struggles while playing through the 10 week course and even after as I have gained constant support from them throughout the start of my season and beyond. This was one of the best tools I have used and continue to use as I have learned not only about the mind but also how to use it positively."
— Kobe Ross
"Game-changer"
"Prime Mind Coaching has enabled me to confidently execute my skills in game. From developing a process to effectively coping in difficult situations, the program allowed me to learn a lot about myself and improve as a sportsman."
— Luke Ritchie
🚨 Only 10 Spots Available
This is a limited intake program.
Why? Because real change takes focus, feedback, and support.
Baxter’s coaching is hands-on, and every athlete gets the attention they deserve.
If you know your mindset is the missing piece — this is your window.
The next time pressure hits… make sure you’re ready.
Not just physically. Mentally.
All sessions are delivered online. Flexible. Practical. Effective.
Integrity
Honest coaching. Real growth.
Mental Mastery
Clarity, confidence, and control under pressure.
Excelence
Elite tools. Proven results.
🚨 Only 10 Spots Available
This is a limited intake program. Only 10 serious athletes will be accepted this round.
Why? Because real change takes focus, feedback, and support.
Baxter’s coaching is hands-on, and every athlete gets the attention they deserve.
If you know your mindset is the missing piece — this is your window.
The next time pressure hits… make sure you’re ready.
Not just physically. Mentally.
What Happens If You Don’t Take This Step?
Let’s be real — your talent and work ethic have already gotten you this far. But if your mindset doesn’t evolve with your game… you’ll hit a ceiling fast.
IF you don’t train your mind...
You keep overthinking and second-guessing yourself
Even when you’ve trained well, doubt creeps in. Your performance suffers not because of your skill, but because your head isn’t clear.
You crumble under pressure, not delivering when it matters
Big moments don’t just test your ability, they test your composure. Without mental preparation, pressure becomes your biggest opponent.
You bounce between burnout and frustration
Grinding without mental balance leads to exhaustion, resentment, and even injury. You lose your edge. You lose your enjoyment.
You keep doing more… but getting less out of everything
More training. More gym. More reps. But without mindset work, the gains plateau — and you don’t know why.
You'll miss the window
Opportunities don’t wait. If you’re not mentally ready when it counts — someone else will be.
You’ve come too far to stop now.
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